Plans & Pricing
Does My Company Subscribe?
Vice President, Global Tech Strategy and Publisher Operations, Prohaska Consulting
As vice president of global tech strategy and publisher operations at programmatic advertising firm Prohaska Consulting, Michael Stoeckel oversees relationships with advertising and marketing technology suppliers as well as the company’s publisher consulting division, which assists clients in their transition to a more digital- and programmatic-driven approach. eMarketer’s Lauren Fisher spoke with Stoeckel about the challenges publishers face in the audience-building arenas.
eMarketer: Cross-device is a buzzword, but at its core, it’s about audience identity. How will cross-device identification capabilities change over the next 12 to 24 months?
Michael Stoeckel: We’ll see the audience profiles get deeper—that will improve ad targeting. In today’s world, DMPs [data management platforms] have more IDs than there are individuals who exist because of duplication. The end goal is to have fewer profiles in all of the DMPs. That’s beginning to happen as everyone does a better job of cross-device stitching and tracking.
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
US Advertisers and Agency Professionals Whose Media Buys Will Use an RFP, Feb 2018 (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
How Programmatic Platforms Absorb 20% of Media Ad Spend
Examining Canada's Podcast Landscape