CMO One-to-One: To Stay Competitive, HCL Restructures Its Marketing Team Around Centers of Competence - eMarketer
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eMarketer Interview

CMO One-to-One: To Stay Competitive, HCL Restructures Its Marketing Team Around Centers of Competence

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An interview with

Matt Preschern

Executive Vice President and CMO, HCL Technologies

Topics:

Interview summary

HCL Technologies is a global technology outsourcing firm headquartered outside of New Delhi, India, with offices in more than 30 countries. Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Preschern spoke with eMarketer’s Bryan Yeager about how he is changing HCL’s marketing team structure and its approach to hiring in support of his transformation efforts.

Interview

eMarketer: What are some of challenges that your business—and by extension, your marketing team—are facing today?

Matt Preschern: When we look at a 21st century enterprise, we find if companies want to survive—and I literally mean survive—they have to be take into account the user/consumer/customer experience across all channels at every touchpoint, they have to be agile and lean, they have to be increasingly service-oriented and they have to really tap into their ecosystem, [with everything] designed to be outcome-based.