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Online wholesaler Boxed may be a young, digitally native brand, but the company still struggles with attribution. In fact, the brand is in the middle of an attribution overhaul as it works to find the best model for understanding how well its various advertising and marketing channels are working. Jackson Jeyanayagam, CMO of Boxed, spoke with eMarketer’s Maria Minsker about his vision for an attribution solution.
eMarketer: What models are you currently using for attribution?
Jackson Jeyanayagam: We’re actually in the process of reassessing how to appropriately measure all of our channels. We’re trying to figure out the best tool and best approach, given that we have so many channels driving conversion.
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