For Brands, Private Marketplaces and Audience Verification Top Requests for 2017 - eMarketer
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eMarketer Interview

For Brands, Private Marketplaces and Audience Verification Top Requests for 2017

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An interview with

David Katz

Vice President and General Manager, Programmatic Revenue and Operations, Univision Communications Inc.

Interview summary

As vice president and general manager of programmatic revenue and operations at Univision Communications Inc., David Katz focuses on helping the media company bring more data-driven, automated solutions to its advertisers. Katz spoke with eMarketer’s Lauren Fisher about programmatic video advertising in 2017.

Interview

eMarketer: What are some of the latest trends you’re seeing with video ad buyers?

David Katz: We’re seeing a number of advertisers that are now looking to do not just data targeting but also verification of audiences, even something as simple as demographics.