Plans & Pricing
Does My Company Subscribe?
John Suh, CEO, LegalZoom
Ryan Steelberg, President, Veritone One,
LegalZoom has been advertising on the radio for almost two decades, but the growth of music streaming services, podcasts and other digital audio channels has changed the game for the legal solutions platform. Tracking all of its audio spots and native mentions in a timely fashion became problematic, and the delay in analyzing data meant LegalZoom was not able to assess its advertising strategy in real time. To stay on top of tracking, the company turned to artificial intelligence (AI) platform Veritone One. John Suh, CEO at LegalZoom, and Ryan Steelberg, president at Veritone One, spoke with eMarketer’s Maria Minsker about how AI enabled LegalZoom to optimize its advertising efforts across digital audio channels.
eMarketer: What challenges were you dealing with before enlisting Veritone One?
John Suh: We spend a significant portion of our advertising budget on traditional and digital radio, which can be difficult and time-consuming to track and analyze. Before teaming up with Veritone, our marketing team had a delayed process for verifying when spots actually aired, but Veritone enabled us to gain real-time insights into our ads as well as monitor competitors’ ads in real time.
Coronavirus Impact: Change in Digital Marketing Spending According to Marketers in China, by Device, May 2020 (% of respondents)
US Connected TV Ad View Share, by Device, Q4 2019 (% of total connected TV ads served by FreeWheel)
Change in US Programmatic Ad Revenues and CPM During the Coronavirus Outbreak, by Device, Week Ending March 22, 2020 (% change vs. prior week)
Types of Ads that US Agencies and Marketing Professionals Are Creating with AI, Jan 2020 (% of respondents)
How Will Marketing Departments at Digital Retailers in North America Invest in Select Emerging Technologies in 2019? (% of respondents, Feb 2019)
Social Listening: Why the Pandemic Is Sparking New Use Cases for an Underutilized Tool
Social Media Update Q2 2020: Facebook Ad Boycott, Instagram’s IGTV Ads, Snapchat’s Partner Summit, Twitter’s Declining Ad Revenues and More
For Marketers, Getting Creative with Media Is Front and Center
How Voice Assistants Will Become More Significant for Seniors
The Pandemic Puts the Spotlight on a Rising Esports Industry
Data and Analytics Have Helped Peace Out Skincare Pivot During the Pandemic