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CEO and Co-Founder, QuanticMind
Artificial intelligence (AI) technology is slowly sweeping the marketing space, and some marketers worry that it may replace them in the workplace. But according to a recent survey conducted by predictive advertising platform QuanticMind, most marketers realize that rather than pushing them out of the workforce, AI technology has the potential to make their jobs easier. Chaitanya Chandrasekar, CEO and co-founder of QuanticMind, spoke with eMarketer’s Maria Minsker about what the future of marketing technology looks like given the onslaught of AI.
eMarketer: There’s a lot of excitement around AI and its applications for marketing. What’s the current state of AI in marketing?
Chaitanya Chandrasekar: So far, artificial intelligence has played a big role in collecting data, but marketers are now noticing that they can leverage AI and machine learning to gather insights as well. The volume of data that’s being collected is huge, but the key now is to use AI to bring insights to the surface, and lean on those insights to strengthen marketing programs.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
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