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Head of UX, Drizly
Drizly provides a service many people don’t even realize is legal: alcohol delivery. eMarketer’s Nicole Perrin spoke with Joe Ayotte, head of UX at Drizly, about the unique challenges around customer experience in the space and how the company is trying to understand the needs of its audience better.
eMarketer: How focused is Drizly on improving the customer experience?
Joe Ayotte: It’s really top of mind for everyone at Drizly. Drizly has always viewed it as very important, but from a startup standpoint it’s not always the easiest thing to focus on. But now we’re really looking at usability.
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