Plans & Pricing
Does My Company Subscribe?
Senior Manager, Digital Marketing and Social Media, Absolut Vodka (Pernod Ricard)
Facebook has been an innovative power in the advertising space, but the company has seemingly hit a creative rut, opting to implement features made popular by other platforms such as Snapchat. Jessica Redler, senior manager of digital marketing and social media at Absolut Vodka, spoke with eMarketer’s Maria Minsker about why the brand is still optimistic about Facebook’s ability to develop new ad formats—especially when it comes to video.
eMarketer: What is Facebook’s role in your social advertising strategy?
Jessica Redler: Facebook is one of our core social platforms, and it plays a critical role in generating reach and scaling our campaigns. We view Facebook as a reach and awareness platform that ensures we are getting our message in front of the maximum number of consumers within our target universe.
What Marketing Channels Do Retail and CPG Marketers Worldwide Use/Plan* to Use? (% of respondents, Sep 2018)
Digital Video Ad Performance Metrics in North America: Impression Share, by Device, Q4 2017-Q4 2018 (% of total impressions served by Extreme Reach)
Attitudes Toward Digital Video Ads According to Short-Form Video Viewers in China, by Platform, Dec 2018 (% of respondents in each group)
Do Marketing and Media Professionals Worldwide Believe Advertisers Who Can Identify, Organize and Motivate the Right Talent Will Tend to Deliver a Stronger Marketing Performance? (% of respondents, Nov 2018)
Do Internet Users Worldwide Discover Brands Through Pre-Roll Video Ads? (% of respondents, by region, Q3 2018)
Getting Ready for 5G: How 5G Will Affect Digital Marketing, Media and IoT
Digital Display Advertising 2019: Nine Trends to Know for This Year’s Media Plan
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Who’s Afraid of Fake Followers?
Who Cares About Brand Safety?