Schedule a Demo
Does My Company Subscribe?
Senior Manager, Digital Marketing and Social Media, Absolut Vodka (Pernod Ricard)
Facebook has been an innovative power in the advertising space, but the company has seemingly hit a creative rut, opting to implement features made popular by other platforms such as Snapchat. Jessica Redler, senior manager of digital marketing and social media at Absolut Vodka, spoke with eMarketer’s Maria Minsker about why the brand is still optimistic about Facebook’s ability to develop new ad formats—especially when it comes to video.
eMarketer: What is Facebook’s role in your social advertising strategy?
Jessica Redler: Facebook is one of our core social platforms, and it plays a critical role in generating reach and scaling our campaigns. We view Facebook as a reach and awareness platform that ensures we are getting our message in front of the maximum number of consumers within our target universe.
Top 10 Social Media Apps in China, Ranked by Reach, Q1 2018 (% reach and % change vs. prior quarter*)
Top 10 Mobile App Categories in China, Ranked by Average Daily Time Spent, Dec 2017 (minutes)
Level of Concern About Select Facebook Privacy and Security Issues Among US Facebook Users, April 2018 (% of respondents)
US Internet Users Who Would Pay for an Ad-Free Version of Facebook, April 2018 (% of respondents)
US Facebook Users Who Are Very Concerned About Invasion of Privacy When Using Facebook, by Demographic, 2011 & 2018 (% of respondents in each group)
Facebook Advertising 2018: eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica
US Social Network Users: eMarketer's Estimates for 2018–2022
What Marketers Need to Know About 360 Video
Why AI’s Marketing Applications Are Narrow
Facebook Users and Advertisers Appear to Be Standing Pat
Digital Ad Spending Falls Behind Consumer Usage in Switzerland