Plans & Pricing
Does My Company Subscribe?
Senior Marketing Manager, AOL
Digital publisher AOL first tested Snapchat’s advertising products in November 2015, when it used Snap Ads to raise awareness of its open job opportunities to millennial women. Six months later, the company ran a sponsored geofilter to promote its 2016 NewFronts event. eMarketer’s Cathy Boyle spoke with Monica Cepak, AOL’s senior marketing manager, about the expectations and results of these disparate campaigns.
eMarketer: How did AOL’s first paid Snapchat campaigns differ from each other?
Monica Cepak: We did a Snapchat geofilter [from 3:30pm to midnight on May 3, 2016] for our NewFronts. Traditionally it’s a business-to-business tentpole event, but this year we made it a consumer experience. We took over New York’s South Street Seaport and had multiple concerts with artists Years & Years, Snoop Dogg and Demi Lovato. Anyone in the proximity of South Street Seaport could swipe to the right on their photo or video and apply the AOL NewFronts geofilter.
Demographic Profile of World Cup Soccer Fans in China, June 2018 (% of total)
Demographic Profile of Social Media Users in Spain, April 2018 (% of total)
Average Daily Time Spent on Social Media by Social Media Users in Spain, by Demographic, April 2018 (hrs:mins)
Smartphone Users in Brazil Who Use Smartphone Voice Assistants*, by Demographic, April 2018 (% of respondents in each group)
US Teens Who Own/Have Access to Desktop/Laptop vs. Smartphone, by Demographic, April 2018 (% of population in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
Luxury Consumers Want to Be Part of a Community
What's Holding B2Bs Back from More Advanced Data Management
In Europe, Affluent Millennials Are Changing How Luxury Brands Approach Marketing
Trust Social Networks with Your Data? Nah. Use Social Anyway? Yep.