« Return to Mobile Website

Newsletter Sign-Up

Contact Sales

Media

The following excerpt is from eMarketer's report:
"Digital Subscriptions: Essential Revenue Streams Across a Wide Range of Content"

In their ongoing quest to build profitable and sustainable businesses around digital media, content owners are increasingly turning to subscription models. Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.

Consumers' expectations of multiscreen access are helping fuel growth in subscription models. From the end user's perspective, the implied bargain is something along these lines: "If I'm going to pay a monthly fee to read the news or watch my favorite TV show, I expect to be able to access it on my laptop, tablet, smartphone, connected TV or any other device I choose."

Universal access isn't always simple or possible, and content owners are still in a steep learning curve when it comes to monetizing their digital assets. However, the success of subscription models across a range of industries in recent months has caused many to rethink the conventional wisdom that people expect all digital content to be free.

THIS REPORT ANSWERS THESE KEY QUESTIONS:

  • What are the key metrics behind digital subscription models in the movie and TV industries?
  • What percentage of the US streaming music user base is on subscription plans vs. free, ad-supported services?
  • How are subscription models performing for newspaper and magazine publishers?
  • How important is mobile access to content owners pursuing subscription models?

eMarketer clients have access to all the data and insights we publish. You can learn a lot more with an eMarketer corporate subscription. Complete the form on this page to submit an inquiry and start a conversation with eMarketer.

More from eMarketer

eMarketer recently published the following articles related to Media & Entertainment:

eMarketer corporate subscription clients have access to all the articles we publish, plus charts, interviews, case studies and full-length reports.

You can view a full list of eMarketer reports available to eMarketer corporate subscribers here.

Use the form above to get in touch with eMarketer and find out if a corporate subscription is right for you.

Corporate Subscription Inquiry
  • All fields required.
  • Sign me up for the eMarketer Daily Newsletter.
    A daily briefing on digital marketing and media trends; three new articles each day.

  • Please also include eMarketer FYI mailings.
    Partner webinar and event announcements, whitepaper offers, best practices guides, and research briefs.

  • We will never share or sell your personal information or send email without your permission. Full Privacy Policy

By the way

provides companywide access to eMarketer, so you can register immediately.

This service is at no extra cost to you.

Click below to get full access to eMarketer.

  • No thanks

Check Your Inbox

We sent you a registration confirmation email.