« Return to Mobile Website

Newsletter Sign-Up

Contact Sales

Central & Eastern Europe

The following excerpt is from eMarketer's report:
"The Global Media Intelligence Report:
Central & Eastern Europe, 2013"

Constrained by the ongoing macroeconomic climate, spending on all measured media in Central and Eastern Europe will lift by just $1.68 billion in 2013, eMarketer estimates, to $22.67 billion. Gains will be slightly higher during the remainder of the forecast period, and total ad outlays will pass $29.3 billion in 2017.

In its "Advertising Expenditure Forecasts" from June 2013, ZenithOptimedia noted that in many markets sandwiched between Western Europe and more Eastern European nations such as Russia and Ukraine, advertising budgets "are essentially on hold as advertisers await more clarity on the future of the eurozone." According to ZenithOptimedia, ad expenditure in Central and Eastern Europe rose by just 3.4% in 2012, in current prices, but will expand by 4.0% in 2013 and consolidate that recovery with 6.3% growth in 2014.

Russia, the dominant force in the region in many ways, will increasingly claim the lion's share of the ad market. As ZenithOptimedia pointed out, the eurozone crisis affected Russia less than countries further west. eMarketer expects that with a healthy balance of payments and an expanding middle class buoying the country's economy, ad spending in Russia will rise by 13.0% this year—nearly three times the increase in the rest of Central and Eastern Europe. A similar pattern will persist through 2017. As a result, Russia will account for nearly half of all regional ad outlays that year.

eMarketer clients have access to all the data and insights we publish. You can learn a lot more with an eMarketer corporate subscription. Complete the form on this page to submit an inquiry and start a conversation with eMarketer.

More from eMarketer

eMarketer recently published the following articles related to Asia-Pacific:

eMarketer corporate subscription clients have access to all the articles we publish, plus charts, interviews, case studies and full-length reports.

You can view a full list of eMarketer reports available to eMarketer corporate subscribers here.

Use the form above to get in touch with eMarketer and find out if a corporate subscription is right for you.

Corporate Subscription Inquiry
  • All fields required.
  • Sign me up for the eMarketer Daily Newsletter.
    A daily briefing on digital marketing and media trends; three new articles each day.

  • Please also include eMarketer FYI mailings.
    Partner webinar and event announcements, whitepaper offers, best practices guides, and research briefs.

  • We will never share or sell your personal information or send email without your permission. Full Privacy Policy

By the way

provides companywide access to eMarketer, so you can register immediately.

This service is at no extra cost to you.

Click below to get full access to eMarketer.

  • No thanks

Check Your Inbox

We sent you a registration confirmation email.