Over 1 billion digital buyers will spend more than $1.221 trillion on business-to-consumer (B2C) ecommerce purchases in 2013. Combined, sales in North America, Asia-Pacific and Western Europe will account for 90.1% of the worldwide total.
Global B2C ecommerce sales are rising steadily and are projected to increase 17.1% this year. Growth will remain in the double digits through 2017, driven by the increasing number of online and mobile users in emerging markets, the development of more advanced payment and shipping options, major brands opening digital storefronts and digital retailers expanding into new markets.
Regionally, global B2C ecommerce sales will be highest in North America. However, rising sales in China and India will push Asia-Pacific ahead of North America next year to claim the world's No. 1 spot. The US remains the country with the largest ecommerce market and will record the highest volume of B2C ecommerce sales worldwide this year—$395.28 billion.
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