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Native advertisements — ads that imitate the appearance of the surrounding content — have been a darling of the publishing industry for delivering high margins and explosive growth year after year. But that growth is slowing, according to a new report from research firm eMarketer.
Most of the slowdown is because of flagging growth of native advertising spending on social media platforms. While companies like Facebook continue to post rising revenue, marketers aren’t able to continue to increase the allocation of their digital advertising budgets for social media as much as they had been, said Nicole Perrin, a senior analyst at eMarketer.
Trying to schedule a haircut? Or book a restaurant table? Google’s virtual assistant will soon be able to do that for you, a new offering that could give the search engine even more granular data about offline retail businesses. That trick was one of the few show-stoppers Tuesday at the first day of the I/O developer conference for Alphabet Inc.’s Google in Mountain View, California. Chief Executive Officer Sundar Pichai demonstrated the feature, called Google Duplex, playing audio of the company’s voice-based bot placing calls to a hair salon and a restaurant.
Facebook has the largest network of singles in the world, a mission to bring people closer together and, research has shown, so much data that it knows users better than their partners do.
So when Mark Zuckerberg, chief executive, unveiled a foray into online dating last week, hearts may have soared. And shares in the market’s main listed incumbent, Match Group, dropped dramatically.
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