Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?


eMarketer in global news outlets and publications

Featured stories:

“My hunch is that they may still be using Instagram as much as before but have shifted strategy toward newer features like Reels and IGTV, and possibly Stories. Instagram Live is another venue that is getting a lot more attention as live-stream commerce picks up steam,” says Debra Williamson, eMarketer principal analyst at Insider Intelligence. “In general, we’re seeing many brands are reassessing what the right mix of Instagram content is. Feed posts are still important as a permanent record, but video environments such as Reels and Live are gaining popularity, and Stories — while they are not new — are still a primary way for a brand to interact with its biggest fans through the use of polls, quizzes, Q&As and other content.”

“The pandemic has been a unique growth accelerant for neobanks,” Insider Intelligence Senior Forecasting Analyst Oscar Bruce told The Financial Brand. He speculates the financial industry can only expect further growth of the neobank trend, even as everything returns to normal. Even though neobank users are still just a small nugget of the population, it is predicted to double yet again in just another four years.

“Twitter’s core revenue stream will remain its ads business for the foreseeable future. Any money made from creator cuts will be supplementary income for the company,” Jasmine Enberg, eMarketer senior analyst at Insider Intelligence, told CNBC in an email.