Would US Millennial Digital Buyers Be More Likely to Make Another Digital Purchase from a Retailer if They Received a Free Giveaway*? May 2018 (% of respondents, by age) - eMarketer
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Would US Millennial Digital Buyers Be More Likely to Make Another Digital Purchase from a Retailer if They Received a Free Giveaway*? May 2018 (% of respondents, by age)

Would US Millennial Digital Buyers Be More Likely to Make Another Digital Purchase from a Retailer if They Received a Free Giveaway*? May 2018 (% of respondents, by age)

Chart Profile

  • Measurement:

    (% of respondents, by age)

  • Data Covered:

  • Source:

    Dotcom Distribution

  • Methodology:

    Data is from the September 2018 Dotcom Distribution "Great(er) Expectations: The Rapid Evolution of Consumer Demands in eCommerce - 2018 eCommerce Study." 1,420 US internet users ages 18+ were surveyed online in May 2018. 96.3% of the respondents had made a digital purchase from at least one digital retailer in the past 12 months. Respondents were female (57.1%), male (41.6%) and prefer not to identify/other (1.3%). Respondents identified their ages as 18-21 (4.7%), 22-37 (30%), 38-53 (24%), 54-72 (32.5%) and 73+ (8.9%). Dotcom Distribution is an ecommerce fulfillment company.

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