Why Do US Publishers and Brand Marketers Use Audience Data? (% of respondents, Nov 2018) - eMarketer
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Why Do US Publishers and Brand Marketers Use Audience Data? (% of respondents, Nov 2018)

Why Do US Publishers and Brand Marketers Use Audience Data? (% of respondents, Nov 2018)

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  • Measurement:

    (% of respondents, Nov 2018)

  • Data Covered:

  • Source:

    Lotame

  • Methodology:

    Data is from the November 2018 Lotame "Data Activation & Success Report." More than 300 US senior-decision makers in digital media and marketing were surveyed during October 26-November 5, 2018. Respondents include publishers and marketers. Lotame is a data management platform (DMP).

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