Which Types of Digital Purchases Did US Amazon Prime Members* Make During Prime Day? (% of respondents, July 2019) - eMarketer

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Which Types of Digital Purchases Did US Amazon Prime Members* Make During Prime Day? (% of respondents, July 2019)

Which Types of Digital Purchases Did US Amazon Prime Members* Make During Prime Day? (% of respondents, July 2019)

Chart Profile

  • Measurement:

    (% of respondents, July 2019)

  • Data Covered:

  • Source:

    eMarketer

  • Methodology:

    Data is from the July 2019 eMarketer "Prime Day Flash Survey" by Bizrate Insights. 781 US Amazon Prime Day shoppers were surveyed online during July 17-24, 2019. All US shoppers made a digital purchase on Amazon Prime Day (July 15-16). US shoppers completed a survey from Bizrate Insights after completing an online purchase. US digital shoppers identified as female (65%) and male (35%). US digital shoppers identified as 18-34 (26%), 35-54 (36%) and 55-65 (38%).

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