Plans & Pricing
Does My Company Subscribe?
(% of respondents, Dec 2018)
Data is from the January 2019 Marketing Land "Digital Agency Survey." 739 digital agencies worldwide were surveyed during online November -December 2018. Respondents were pooled from Third Door Media websites that included: Marketing Land, MarTech Today and Search Engine Land as well as related social channels. A chance to win a $10 Amazon gift card was offered as an incentive. Respondents are from agencies headquartered in Asia-Pacific (18.4%), Canada (4.1%), EMEA (28.9%), Latin America (1.7%) and US (46.9%) for agencies with annual billings of under $1 million (35.9%), $1-$10 million (37.4%), $10-$25 million (11.0%), $25-$50 million (6.6%), $50-$100 million (4.8%) or over $100 million (4.4%) and number of staff employed of 0-10 (31.5%), 11-49 (37.4%), 50-99 (11.0%), 100-499 (14.7%), 500-999 (3.3%) or over 1,000 (2.2%).
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
Response Rate to TV Ads for US Direct-to-Consumer Brands, by Ad Length, Jan 1, 2018-March 31, 2019
How Much of US TV Advertisers' TV Ad Spending Is Data-Enabled*? (% of total, 2018-2020)
What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)
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