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(% of respondents, Oct 2018)
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Methodology is available to PRO customers
What Type of Content Influences the Purchasing Decisions of Internet Users in Australia, the UK and the US? (% of respondents, 2017 & 2019)
Have Online Scandals from the Past Year Made US Internet Users More Aware of Brands Trying to Target Them? (% of respondents, Feb 2019)
How Do the Social Media Posts of Microinfluencers* Affect the Shopping/Buying Behavior of Social Network Users in Japan? (% of respondents, by demographic, Dec 2018)
Do Social Network Users in Japan Follow Microinfluencer* Accounts on Social Networks? (% of respondents, by demographic, Dec 2018)
How Many Influencers/Celebrities Do Female Social Media Users in Spain Follow? (% of respondents, Oct 2018)
US Social Trends for 2019: eMarketer’s Predictions for the Year Ahead
Facebook’s 2018 Year in Review: And What to Expect for Usage, Advertising and Privacy in 2019
When Toyota Advertises on Twitter and Snapchat, Users Listen
Why Ride-Sharing App Via Will Spend More on Snapchat Advertising
Who’s Afraid of Fake Followers?
Can Instagram's 'Swipe Up' Feature Drive Sales?