Which Marketing Topics Are US Retail Marketing Leaders Actively Discussing? (% of respondents, June 2018) - eMarketer

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Which Marketing Topics Are US Retail Marketing Leaders Actively Discussing? (% of respondents, June 2018)

Which Marketing Topics Are US Retail Marketing Leaders Actively Discussing? (% of respondents, June 2018)

Chart Profile

  • Measurement:

    (% of respondents, June 2018)

  • Data Covered:

  • Source:

    Advertiser Perceptions | Nanigans

  • Methodology:

    Data is from the September 2018 Nanigans report titled "Retail CMO Pulse Check." 100 US retail marketing leaders were surveyed between May-June 2018. Respondents reported marketing as their primary job function and held titles of either CMO/head of marketing (50%) or VP/director (50%). On average, respondents worked at their current companies, which generated at least $100 million in annual ecommerce sales, for 5 years.

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