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(% of respondents, June 2018)
Advertiser Perceptions | Nanigans
Data is from the September 2018 Nanigans report titled "Retail CMO Pulse Check." 100 US retail marketing leaders were surveyed between May-June 2018. Respondents reported marketing as their primary job function and held titles of either CMO/head of marketing (50%) or VP/director (50%). On average, respondents worked at their current companies, which generated at least $100 million in annual ecommerce sales, for 5 years.
How Will Marketing Departments at Digital Retailers in North America Invest in Select Emerging Technologies in 2019? (% of respondents, Feb 2019)
Change in Ecommerce Marketing Budget in 2019* According to Direct-to-Consumer Digital Retailers in North America, Feb 2019 (% of respondents)
What Were the Leading Ecommerce Marketing Investment Priorities for Direct-to-Consumer Digital Retailers in North America During 2018? (% of respondents, Feb 2019)
Key Business Metrics for Companies Worldwide, by AI vs. Automation vs. Chatbot Users, March 2019 (% of respondents)
Which Marketing Tactics Have Raised UK Internet Users' Interest in Direct-to-Consumer (D2C) Brands? (% of respondents, April 2019)
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting: The Building Blocks of a Better Customer Experience (A 4-Part Series)
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