Which Capabilities Are US Marketers Not Doing that Would Be Helpful in Achieving Better Advertising Results? (% of respondents, Oct 2018) - eMarketer

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Which Capabilities Are US Marketers Not Doing that Would Be Helpful in Achieving Better Advertising Results? (% of respondents, Oct 2018)

Which Capabilities Are US Marketers Not Doing that Would Be Helpful in Achieving Better Advertising Results? (% of respondents, Oct 2018)

Chart Profile

  • Measurement:

    (% of respondents, Oct 2018)

  • Data Covered:

  • Source:

    Forrester Consulting | RevJet

  • Methodology:

    Data is from the October 2018 Forrester Consulting report titled "The Personalized Advertising Confidence Gap" commissioned by RevJet. 109 US marketing strategy decision-makers from various industries at companies with revenues of over $1 billion were surveyed during September-October 2018. Respondents identified their company focus as B2B (24%), B2C (38) or both (39%) in a position of C-level (19%), director (48%) or VP (33%). RevJet operates an online platform for audience-based ad creatives.

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