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(% of respondents)
Adobe | Econsultancy
Data is from the February 2019 Econsultancy report titled "2019 Digital Trends" in partnership with Adobe. 12,815 business professionals worldwide from various industries were surveyed online during November-December 2018. Respondents were from the client-side (60%) and supply-side (40% including agency marketers, consultants, technology vendors and other service providers) from companies with a business focus of B2B (31%), B2C (32%) or both (37%) located in Asia (24%), Australia/New Zealand (8%), Europe (47%), Middle East (2%) or other (5%).
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