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(% of respondents, Feb 2019)
CommerceNext | Oracle
Data is from the May 2019 CommerceNext report titled "How Leading Retailers and Direct-to-Consumer Brands Are Investing in Digital" sponsored by Oracle. 100 digital retail senior leaders in North America were surveyed during January-February 2019. The breakdown of how these retailers sell to consumers is digital-first, DTC brands (27%), wholesale manufacturers selling direct like Nike and Sony (25%), traditional DTC brands with physical stores and ecommerce websites like J.Crew (22%), traditional multi-brand retailers like Walmart, Target, Best Buy (14%), digital first, multi-brand retailers like Amazon, eBay, Wayfair (12%). 51% of the retailers had annual revenues of $100 million to $500+ million. The respondents in the survey identified their titles as c-suite, head of ecommerce/ecommerce leader, marketing direct/leader or other.
What Will Be the Most Transformative Application of Innovation for Customer Service for Businesses Worldwide in the Next 5-10 Years? (% of respondents, April 2019)
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Top Channels for Customer Service in 2020 According to Customer Service Executives Worldwide (% of respondents)
Is the Customer Experience Strategy and Execution of US B2C Decision-Makers More Informed by Big Data or Small Data? (% of respondents, May 2019)
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