What Tactics Do UK and US Marketers Find Have the Biggest Effect on Buyer Behavior in 2018 and Are Worth Continued Investment? (% of respondents, Dec 2018) - eMarketer

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What Tactics Do UK and US Marketers Find Have the Biggest Effect on Buyer Behavior in 2018 and Are Worth Continued Investment? (% of respondents, Dec 2018)

What Tactics Do UK and US Marketers Find Have the Biggest Effect on Buyer Behavior in 2018 and Are Worth Continued Investment? (% of respondents, Dec 2018)

Chart Profile

  • Measurement:

    (% of respondents, Dec 2018)

  • Data Covered:

  • Source:

    Bynder | OnBrand

  • Methodology:

    Data is from the January 2019 OnBrand and Bynder "State of Branding Report 2019." 501 UK and US marketing decision-makers from various industries were surveyed during November 28-December 11, 2018. Respondents identified their role as sharing decision-making responsibility (54.3%) and sole decision-maker (45.7%) and are from companies that are primarily focused on B2B (17.2%), B2C (39.7%), both (25.7%) or non-profit/government (16.8%) with number of employees at their company as 501-1,000 (25.5%), 1,001-5,000 (34.5%), 5,001-10,000 (21.4%) and 10,000+ (18.6%). OnBrand is a branding magazine. Bynder is a digital asset management company.

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