Plans & Pricing
Does My Company Subscribe?
(% of respondents, Aug 2018)
Association of National Advertisers (ANA)
Data is from the October 2018 Association of National Advertisers (ANA) report titled "The Continued Rise of the In-House Agency." 412 client-side marketers were surveyed during August 2018 on in-house agencies. Respondents are members of the ANA. The survey results are of only client-side marketers and exclude agencies or media companies. Respondents identified their position as junior marketers (manager level and below 48%) or senior marketers (director level and above 52%) from companies with a business focus of B2B (16%), B2C (41%) or both (43%) with a 2017 annual US in-house agency budget (staff and expenses) of less than $25 million (75%) or greater than $25 million (25%). In-house agency is defined as a department, group, or person who has responsibilities that typically are performed by an external advertising or other marketing communications agency, but excludes internal PR.
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
Are US Agencies and Marketers Aware of the Media Rating Council (MRC) Duration-Weighted Impression? (% of respondents, May 2019)
Mobile App Install Fraud Share Worldwide, by Type, Q1 2018-Q1 2019 (% of total)
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
How Brands Streamline Their Agency Partnerships
Amazon Rebrands IMDb Freedive to IMDb TV, Ramping Up Ad-Supported Video Strategy