What Key Elements Do Marketers Worldwide Expect to Be Part of the CMO Role When It Comes to Driving New Strategies and Innovation? (% of respondents, Aug 2018) - eMarketer

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What Key Elements Do Marketers Worldwide Expect to Be Part of the CMO Role When It Comes to Driving New Strategies and Innovation? (% of respondents, Aug 2018)

What Key Elements Do Marketers Worldwide Expect to Be Part of the CMO Role When It Comes to Driving New Strategies and Innovation? (% of respondents, Aug 2018)

Chart Profile

  • Measurement:

    (% of respondents, Aug 2018)

  • Data Covered:

  • Source:

    Accenture | Forrester Consulting

  • Methodology:

    Data is from the October 2018 Forrester Consulting report titled "Rethink The Role Of The CMO" commissioned by Accenture Interactive. 250 senior-level marketing decision-makers worldwide from various industries were surveyed online during July-August 2018. Respondents identified their job role as IT (65%) or digital organization (35%) and are responsible for their company's customer experience strategy. Respondents were located in Canada (10%), China (18%), France (12%), Germany (9%), India (16%), the UK (12%) and the US (23%). Their companies' number of employees were 500-999 (20%), 1,000-4,999 (44%), 5,000-19,999 (21%) and 20,000+ (15%).

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