What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018) - eMarketer

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What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018)

What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018)

Chart Profile

  • Measurement:

    (% of respondents, brands vs. agencies, Nov 2018)

  • Data Covered:

  • Source:

    Forrester Consulting | PubMatic

  • Methodology:

    Data is from the February 2019 Forrester Consulting report titled "The Move Toward In-App Advertising" commissioned by PubMatic. 336 respondents at companies in Denmark, Finland, Singapore, Sweden, the UK and the US were surveyed online during October-November 2018. Respondents were decision-makers in media-buying or -planning roles at brands, agencies and advertising technology companies. In addition, four 60-minute phone interviews were conducted with respondents of a similar profile. PubMatic is a mobile programmatic ad technology platform.

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