Plans & Pricing
Does My Company Subscribe?
(% of respondents, brands vs. agencies, Nov 2018)
Forrester Consulting | PubMatic
Data is from the February 2019 Forrester Consulting report titled "The Move Toward In-App Advertising" commissioned by PubMatic. 336 respondents at companies in Denmark, Finland, Singapore, Sweden, the UK and the US were surveyed online during October-November 2018. Respondents were decision-makers in media-buying or -planning roles at brands, agencies and advertising technology companies. In addition, four 60-minute phone interviews were conducted with respondents of a similar profile. PubMatic is a mobile programmatic ad technology platform.
Programmatic Display Ad Fraud Rates Worldwide, by Device, Q3 2018 & Q4 2018 (among impressions analyzed by Pixalate)
Programmatic Video Ad Fraud Rates Worldwide, by Device, Q3 2018 & Q4 2018 (among impressions analyzed by Pixalate)
Monetization Models Used in Gaming vs. Nongaming Apps Worldwide, by OS, Feb 2019 (% of total analyzed by Mobbo)
What Benefits Do Companies Worldwide See in Having Programmatic In-App Advertising in a Campaign? (% of respondents, Nov 2018)
Mobile App Install Fraud Share Worldwide, by Type, Q1-Q4 2018 (% of total fraudulent app installs)
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US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
How Header Bidding Is Moving Into Apps
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Mobile Marketing Trends Roundup 2018