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(% of respondents, by age)
The Integer Group
Data is from the August 2018 The Integer Group report titled "The Checkout: Back to School and Back to College 2018." 1,254 US back-to-school shoppers ages 18+ were surveyed online in July 2018. Respondents identified as female (51.3%) and male (48.7%). Respondents identified their ages as 18-24 (13.8%), 25-34 (19.2%), 35-44 (20.1%), 45-54 (17.9%), 55-64 (15.4%) and 65+ (13.6%). Respondents identified their income as less than $15,000 (10.9%), $15,000-$24,999 (10.2%), $25,000-$49,999 (22.6%), $50,000-$74,999 (20.9%), $75,000-$99,999 (13.7%), $100,000-$149,999 (12.4%), $150,000-$199,999 (4.7%) and $200,000+ (4.6%).
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