What Are the Drivers of Personalization at US B2C Companies? (% of respondents, March 2019) - eMarketer

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What Are the Drivers of Personalization at US B2C Companies? (% of respondents, March 2019)

What Are the Drivers of Personalization at US B2C Companies? (% of respondents, March 2019)

Chart Profile

  • Measurement:

    (% of respondents, March 2019)

  • Data Covered:

  • Source:

    Evergage

  • Methodology:

    Data is from the April 2019 Evergage report titled "2019 Trends in Personalization." 314 marketing professionals worldwide from various industries were surveyed online during February 21-March 21, 2019 by Researchscape International. The majority of the respondents are based in the US (83%) with the rest from Canada, Germany, India, the UK, other non-UK countries and others (16%). Respondents identified their company focus as B2B (33%), B2C (18%) or both (49%) at companies with annual sales of less than $1 million (3%), $1-$9 million (8%), $10-$49 million (11%), $55-$99 million (6%), $100-$499 million (24%), $500-$999 million (13%) or $1 billion or more (35%). Evergage is a company that provides real-time web personalization.

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