What Do US Internet Users Think Is the Most Appealing Type of Personalized Content to Receive from Companies? (% of respondents, March 2019) - eMarketer

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What Do US Internet Users Think Is the Most Appealing Type of Personalized Content to Receive from Companies? (% of respondents, March 2019)

What Do US Internet Users Think Is the Most Appealing Type of Personalized Content to Receive from Companies? (% of respondents, March 2019)

Chart Profile

  • Measurement:

    (% of respondents, March 2019)

  • Data Covered:

  • Source:

    Periscope By McKinsey

  • Methodology:

    Data is from the April 2019 Periscope by McKinsey report titled "The Art of Personalization: Keeping it Relevant, Timely and Contextual." 2,523 internet users ages 18-69 in France (n=505), Germany (n=508), the UK (n=500) and the US (n=1,010) were surveyed online during March 2019. Respondents were selectively evaluated by age and gender.

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