Plans & Pricing
Does My Company Subscribe?
(% of respondents, Feb 2018)
McKinsey & Company
Data is from the November 2018 McKinsey & Company report titled "AI Adoption Advances, but Foundational Barriers Remain." 2,135 professionals at companies worldwide were surveyed online during February 6-16, 2018. Respondents represented the full range of regions, industries, company sizes, functional specialties and tenures. To adjust for differences in response rates, data has been weighted by the contribution of each respondent's nation to global GDP.
Average Investment for Digital Experience Technologies and Programs by Companies Worldwide, by Industry, 2019 (millions)
What Are the Main Challenges for Executives Worldwide that Prevent Digital Transformation at Their Company? (% of respondents, Q3 2018)
What Are the Priorities for Companies Worldwide for Digitally Maturing the Employee Experience? (% of respondents, Q3 2018)
What Metrics Will Companies Worldwide Use to Measure the ROI of Digital Transformation/Digital Customer Experience Programs? (% of respondents, Q3 2018)
What Are the Key Drivers for Companies Worldwide for Undergoing a Digital Transformation? (% of respondents, Q3 2018)
Direct-to-Consumer Brands 2019: How Digital Natives Are Disrupting Traditional Brands and Retailers
US Social Trends for 2019: eMarketer’s Predictions for the Year Ahead
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Enthusiasm Runs High for AI, but Many Are Still on Learning Curve
Marketers Are Ramping Up Data Management Investments