What Digital vs. In-Store Factors Would Cause US Shoppers to Shop at a Different Store? (% of respondents, Sep 2018) - eMarketer

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What Digital vs. In-Store Factors Would Cause US Shoppers to Shop at a Different Store? (% of respondents, Sep 2018)

What Digital vs. In-Store Factors Would Cause US Shoppers to Shop at a Different Store? (% of respondents, Sep 2018)

Chart Profile

  • Measurement:

    (% of respondents, Sep 2018)

  • Data Covered:

  • Source:

    Qualtrics

  • Methodology:

    Data is from the December 2018 Qualtrics "Retail Pain Index." Over 1,000 US internet users ages 18+ were surveyed online in September 2018. Respondents all had made a purchase either digitally or in-store within the past 30 days. Qualtrics is a private software research company.

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