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(% of respondents, by generation, May 2018)
The Northridge Group
Data is from the October 2018 The Northridge Group report titled "State of Customer Service Experience 2018." 1,000 US internet users ages 18+ were surveyed online from April 27-May 23, 2018. Respondents were female (54.2%), male (44.1%) and other (1.7%). Respondents identified their ages as 18-35 (32.4%), 36-50 (30%), 51-69 (26.1%) and 70+ (11.5%). Respondents identified their annual income as under $25,000 (18.3%), $25,000 to $34,999 (15.9%), $35,000 to $49,999 (14.9%), $50,000 to $74,999 (19.8%), $75,000 to $99,999 (14.0%), $100,000 to $149,000 (12.6%) and $150,000 and above (4.5%). The Northridge Group is a management consulting firm specializing in customer experience solutions.
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