In What Categories Did US 2018 Holiday Season Buyers Purchase Gifts? (% of respondents) - eMarketer

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In What Categories Did US 2018 Holiday Season Buyers Purchase Gifts? (% of respondents)

In What Categories Did US 2018 Holiday Season Buyers Purchase Gifts? (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    National Retail Federation (NRF) | Prosper Insights & Analytics

  • Methodology:

    Data is from the December 2018 National Retail Federation (NRF) "December Holiday Consumer Survey" conducted by Prosper Insights & Analytics. 6,978 US internet users ages 18+ were surveyed online during December 3-12, 2018. The survey has a margin of error of plus or minus 1.2 percentage points.

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