Weight that Marketing Professionals in Europe and the US Assign to Viewthrough Conversions, 2014-2016 (% of respondents) - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

eMarketer Chart

Weight that Marketing Professionals in Europe and the US Assign to Viewthrough Conversions, 2014-2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    AdRoll | Qualtrics

  • Methodology:

    Data is from the March 2017 AdRoll report titled "2017 State of Performance Marketing" conducted by Qualtrics. 1,300 marketing professionals from various industries in Europe and US were surveyed during November 2016-February 2017. Respondents were from B2B (58%) and B2C (42%) companies. Respondents identified the number of employees at their company as fewer than 50 (21%), 50-100 (14%), 100-500 (25%), 500-1,000 (20%), 1,000-5,000 (13%) and 5,000+ (7%). AdRoll is a retargeting platform.

What do I get with eMarketer PRO?