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Degree Census Consultancy | Media Development Authority of Singapore (MDA)
Data is from the July 2016 Media Development Authority of Singapore (MDA) "Media Consumer Experience Study 2015" conducted by Degree Census Consultancy. 2,000 consumers in Singapore ages 15-65 were surveyed face-to-face during October-December 2015. Respondents were representative of the Singapore population ages 15-65.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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