Ways in Which US Smartphone Users Used Their Smartphone During the Path to Purchase, April 2015 (% of respondents) - eMarketer
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Ways in Which US Smartphone Users Used Their Smartphone During the Path to Purchase, April 2015 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Google | Kantar TNS

  • Methodology:

    Data is from the June 2015 Google and TNS study titled "Consumer Barometer." The study draws from 2 TNS Infratest surveys conducted worldwide on behalf of Google, and received additional support from IAB Europe, Hive and Graphic. For the "Connected Consumer Survey," 1,000 respondents in each country ages 16+ (n=4,000 in India) were surveyed via computer-assisted telephone interviewing (CATI) or face-to-face interviews (CAPI/PAPI) during January-March 2015. Respondents were ages 18+ in Argentina, Brazil, China, India, Malaysia, Mexico, the Philippines, South Korea, the US and Vietnam and ages 20+ in Japan. Data was weighted according to local census data. For the "Consumer Barometer Survey," A minimum of 3,000 internet users ages 16+ were surveyed online in each country, except in India, Indonesia, Kenya, Nigeria, Saudi Arabia, South Africa and UAE where 1,200 respondents were interviewed face-to-face in each country, and in China, Greece, Mexico, Philippines, Portugal, Thailand, Turkey, Ukraine and Vietnam where the survey employed a mix of online and face-to-face methods. Reported data was weighted against the "Connected Consumer Survey." The target populations were those ages 18+ in Argentina, Brazil, China, India, Japan, South Korea, Malaysia, Mexico, Philippines, Vietnam and the US. The online surveys were conducted during November 2014-February 2015, and the face-to-face surveys were conducted during January-April 2015. All respondents used at least 1 connected device and had purchased at least 1 product from a predetermined list within a set timeframe.

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