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(% of respondents)
Tata Consultancy Services
Data is from the July 2015 Tata Consultancy Services report titled "Internet of Things: The Complete Reimaginative Force" conducted by Research Now. 795 business executives worldwide were surveyed online during March-April 2015. Respondents were from the following countries: Australia, Brazil, Canada, France, Germany, India, Japan, Mexico, the UK and the US. Respondents worked in 13 industries: automotive, business and financial services, consumer packaged goods, energy, healthcare, industrial manufacturing, insurance, media and entertainment, retail, technology (hardware and software), telecommunications, travel and utilities.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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