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(% of respondents)
Tata Consultancy Services
Data is from the July 2015 Tata Consultancy Services report titled "Internet of Things: The Complete Reimaginative Force" conducted by Research Now. 795 business executives worldwide were surveyed online during March-April 2015. Respondents were from the following countries: Australia, Brazil, Canada, France, Germany, India, Japan, Mexico, the UK and the US. Respondents worked in 13 industries: automotive, business and financial services, consumer packaged goods, energy, healthcare, industrial manufacturing, insurance, media and entertainment, retail, technology (hardware and software), telecommunications, travel and utilities.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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