Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the April 2015 EMC report titled "The Information Generation: Transforming the Future, Today" conducted by Vanson Bourne. 3,600 business leaders from 18 countries worldwide across eight major industries were surveyed online during November 20, 2014-January 15, 2015. 50% of respondents worked for firms with between 250-1,000 employees, and 50% worked for firms with more than 1,000 employees. The margin of error is +/-1.7 percentage points.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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