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Nanigans
Data is from the Nanigans May 2018 Nanigans report titled "The Reality of Retargeting: What Advertisers and Consumers Think in 2018." 1,000 US digital buyers ages 18+ were surveyed online in March 2018. All respondents reported making a digital retail purchase in the past six months and reported that they are aware of and have seen retargeting ads in the past.
What Metrics Will Companies Worldwide Use to Measure the ROI of Digital Transformation/Digital Customer Experience Programs? (% of respondents, Q3 2018) CHART PRO
Which Social Media Marketing Tactics Will Marketers/Media Agency Professionals in China Pay Attention to in 2019? (% of respondents) CHART PRO
Which Technology Do US Retail Industry Professionals Think Will Have the Biggest Effect on the Retail Industry During 2019? (% of respondents) CHART
How Effective Is the Use of Third-Party Data for US Companies in Developing an Understanding of Their Consumers? (% of respondents, Sep 2018) CHART PRO
Do US Companies Have a Clear View of Their Customer Lifetime Value (CLV)? (% of respondents, Sep 2018) CHART PRO
Direct-to-Consumer Brands 2019: How Digital Natives Are Disrupting Traditional Brands and Retailers REPORT PRO
US Social Trends for 2019: eMarketer’s Predictions for the Year Ahead REPORT PRO
How Financial Brands Create Virtual Assistants that Respect Users' Privacy INTERVIEW PRO
How Lowe’s Approaches Audience Verification INTERVIEW PRO
Consumers Say Brands Ask for Too Much Information ARTICLE
Many People Feel They Lack Control Over Their Personal Data ARTICLE