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Magnetic | Retail TouchPoints
Data is from the January 2017 Magnetic and Retail TouchPoints report titled "Inbox Love: Investigating the State of Triggered Emails & Personalization for Retailers and Consumers." 100 retail marketing executives worldwide were surveyed online during September-October 2016. Respondents were primarily from North America. Magnetic is a digital technology company specializing in retargeting solutions. Retail Touchpoints is an online publishing network for the retail industry.
Email Marketing Benchmarks Worldwide, by Industry, Feb 1, 2017 (among emails sent via MailChimp)
Digital Media Used by Digital Buyers in China vs. Worldwide to Find Inspiration for Their Purchases, Sep 2016 (% of respondents)
Share of Brands Worldwide that Include "Buy Now" Buttons via Email, by Industry, Feb 2017 (% of total brands in each group tracked by L2)
Email Marketers Worldwide Who Test and Optimize Their Email Communications, by Industry, Feb 2017 (% of respondents)
Email Marketing Benchmarks Worldwide: Open and Click Rates, by Industry, 2016 (among campaigns analyzed by GetResponse)
B2B Mobile Marketing and Advertising 2017: Chasing the Ever-More Mobile Buyer
Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility
Digital Transformation Requires a Clear Vision and Focus on the Customer
For Marketers, Digital Transformation Isn't About Chasing the Next Channel
When Should Retailers Remind Shoppers of Abandoned Carts?
Retailers Use Email to Push Social Commerce