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(% of respondents)
Magnetic | Retail TouchPoints
Data is from the January 2017 Magnetic and Retail TouchPoints report titled "Inbox Love: Investigating the State of Triggered Emails & Personalization for Retailers and Consumers." 100 retail marketing executives worldwide were surveyed online during September-October 2016. Respondents were primarily from North America. Magnetic is a digital technology company specializing in retargeting solutions. Retail Touchpoints is an online publishing network for the retail industry.
Leading Email Marketing Tactics Used by Retail Marketing Executives Worldwide*, Oct 2016 (% of respondents)
Ways in Which Retail Marketing Executives Worldwide* Plan to Refine and Improve Their Email Strategies, Oct 2016 (% of respondents)
Types of Triggered Emails that Are Most Effective According to Retail Marketing Executives Worldwide*, Oct 2016 (% of respondents)
Marketing Email Sign-Up Practices Used by the Top 200 Digital Retailers Worldwide, April-Sep 2016 (among campaigns analyzed by Online Trust Alliance (OTA))
Marketing Email Unsubscribe Practices Used by the Top 200 Digital Retailers Worldwide, 2014-2016 (among campaigns analyzed by Online Trust Alliance (OTA))
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