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Forrester Consulting | Visual IQ
Data is from the August 2016 Forrester Consulting report titled "Bring Algorithmic Attribution Up to Speed: Accelerate Your Attribution Insights for More Effective Digital Channel Optimization" commissioned by Visual IQ. 51 marketing decision-makers in the US (73%) and UK (27%) from a variety of industries were surveyed online in May and June 2016. Respondents identified their company's annual revenues as $500 million-$1 billion (27%), $1 billion-$5 billion (27%) and more than $5 billion (46%). Respondents identified their positions as director who manages a team of managers and high-level contributors (37%), manager of a team of function practitioners (37%), project manager of ad hoc project teams (8%) and VP in charge of one/several large departments (18%). Respondents identified their level of responsibility when it comes to optimizing one or more of their company's marketing channels as final decision-maker (24%), part of a team making decisions (59%) and influence decisions (18%). Visual IQ is a cross channel marketing attribution software provider.
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