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International Data Corporation (IDC) | Salesforce
Data is from the June 2017 International Data Corporation (IDC) report titled "A Trillion-Dollar Boost: The Economic Impact of AI on Customer Relationship Management" sponsored by Salesforce. 1,028 business professionals worldwide, including 292 who work at organizations that have adopted artificial intelligence (AI), were surveyed during Q1 2017. Respondents were from Australia (n=100), Canada (n=106), France (n=109), Germany (n=101), Japan (n=100), the UK (n=104) and the US (n=408).
Ways in Which US Voice-Enabled Speaker Owners Use Their Voice-Enabled Speaker, Dec 2017 (% of respondents)
US Internet Users Who Are Aware of vs. Have Experienced Select Retail Ecommerce Personalization Tactics, Jan 2018 (% of respondents)
Types of Sales Content Used by B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Ways in Which US Internet Users Digitally Interact with Their Favorite Fashion Retailers, Dec 2017 (% of respondents)
Ways in Which Their Company Is Currently Using Artificial Intelligence (AI) According to Client-Side Marketers Worldwide, by Region, Jan 2018 (% of respondents)
US Social Network Users: eMarketer's Estimates for 2018–2022
US Digital Users: eMarketer's Estimates for 2018
The Case for Taking Attribution Out of the Marketing Department
B2B Content Marketing Is a Marathon, Not a Sprint
Data Feed: March 16, 2018
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