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Greenlight Insights | iResearch Consulting Group
Data is from the June 2017 iResearch Consulting Group and Greenlight Insights "2017 China Virtual Reality (VR) Industry Research Report: Market Data Edition." Data in the report was jointly established by iResearch Consulting Group and Greenlight Insights based on publicly available companies data and interviews with industry experts. iResearch Consulting Group is a digital research and consulting firm headquartered in China. Greenlight Insights (formerly Greenlight VR) is a VR research company.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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