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Greenlight Insights | iResearch Consulting Group
Data is from the June 2017 iResearch Consulting Group and Greenlight Insights "2017 China Virtual Reality (VR) Industry Research Report: Market Data Edition." Data in the report was jointly established by iResearch Consulting Group and Greenlight Insights based on publicly available companies data and interviews with industry experts. iResearch Consulting Group is a digital research and consulting firm headquartered in China. Greenlight Insights (formerly Greenlight VR) is a VR research company.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
Artificial Intelligence for Marketers: The Future Is Already Here
Attention and Engagement Metrics: Going Beyond the Impression
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition