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eMarketer Chart

Viewability Rate for Digital Video Ads Worldwide*, by Ad Length and Purchase Method, 2015 (among impressions served by Extreme Reach)

Chart Profile

  • Measurement:

    (among impressions served by Extreme Reach)

  • Data Covered:

  • Source:

    Extreme Reach

  • Methodology:

    Data is from the May 2016 Extreme Reach report titled "Digital Video Benchmarks." Digital video ad impressions were served worldwide on the Extreme Reach platform via connected TV, desktop, smartphone (including in-app and web browser) and tablet during 2015. Impressions were served primarily in the US, with the remainder in Asia and Europe. Video formats include VAST, VPAID and site-served video placements via 1x1 beacons. The majority of Extreme Reach clients are agencies within the automotive, health & fitness, retail, travel and TV/cinema industries. Extreme Reach is a digital video/TV ad server and analytics company.

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