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(among impressions served by Extreme Reach)
Data is from the May 2016 Extreme Reach report titled "Digital Video Benchmarks." Digital video ad impressions were served worldwide on the Extreme Reach platform via connected TV, desktop, smartphone (including in-app and web browser) and tablet during 2015. Impressions were served primarily in the US, with the remainder in Asia and Europe. Video formats include VAST, VPAID and site-served video placements via 1x1 beacons. The majority of Extreme Reach clients are agencies within the automotive, health & fitness, retail, travel and TV/cinema industries. Extreme Reach is a digital video/TV ad server and analytics company.
Online Video Ad Benchmarks Worldwide: Fraud** Rate, by Purchase Method and Fraud Prevention Usage, H1 2017 (among impressions analyzed by Integral Ad Science)
Online Video Ad Benchmarks Worldwide: Fraud* Rate, by Purchase Method and Fraud Prevention Usage, H1 2017 (among impressions analyzed by Integral Ad Science)
Digital Ad Benchmarks Worldwide: In-View and Invalid Traffic (IVT) Rate, by Transaction Method and Format, Q2 2017 (% of total impressions)
Desktop vs. Mobile Video Ad Benchmarks Worldwide: Completion and Viewability Rates, Q2 2016-Q2 2017 (among impressions served by Moat analytics)
Digital Video Ad Benchmarks Worldwide: Completion Rates, by Purchase Method, Q2 2016-Q2 2017 (among impressions served by Extreme Reach)
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