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(among impressions served by Extreme Reach)
Data is from the May 2016 Extreme Reach report titled "Digital Video Benchmarks." Digital video ad impressions were served worldwide on the Extreme Reach platform via connected TV, desktop, smartphone (including in-app and web browser) and tablet during 2015. Impressions were served primarily in the US, with the remainder in Asia and Europe. Video formats include VAST, VPAID and site-served video placements via 1x1 beacons. The majority of Extreme Reach clients are agencies within the automotive, health & fitness, retail, travel and TV/cinema industries. Extreme Reach is a digital video/TV ad server and analytics company.
Mobile Video Programmatic Ad Benchmarks Worldwide: Spending Share, by Ad Size, Q3 2016 (% of total on Smaato's platform)
Digital Video Ad Benchmarks Worldwide: In-Stream* vs. Interactive Start and Completion Rates, by Region, H1 2016 (among impressions served by Sizmek)
YouTube Video Ad Benchmarks Worldwide: Average Views and Ad Length, by Industry, Jan-Oct 2016 (among brand videos analyzed by Unmetric)
Digital Video Ad Benchmarks Worldwide*: Viewable Completion Rate, by Ad Length and Purchase Method, Q1-Q3 2016 (% of total impressions served by Extreme Reach)
Digital Video Ad Benchmarks Worldwide*: Viewability Rate, by Ad Length and Purchase Method, Q1-Q3 2016 (% of total impressions served by Extreme Reach)
Attention and Engagement Metrics: Going Beyond the Impression
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