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(among impressions served by Extreme Reach)
Data is from the May 2016 Extreme Reach report titled "Digital Video Benchmarks." Digital video ad impressions were served worldwide on the Extreme Reach platform via connected TV, desktop, smartphone (including in-app and web browser) and tablet during 2015. Impressions were served primarily in the US, with the remainder in Asia and Europe. Video formats include VAST, VPAID and site-served video placements via 1x1 beacons. The majority of Extreme Reach clients are agencies within the automotive, health & fitness, retail, travel and TV/cinema industries. Extreme Reach is a digital video/TV ad server and analytics company.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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Disagreement Persists Over Viewability Definition