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(among impressions served by Extreme Reach)
Data is from the May 2016 Extreme Reach report titled "Digital Video Benchmarks." Digital video ad impressions were served worldwide on the Extreme Reach platform via connected TV, desktop, smartphone (including in-app and web browser) and tablet during 2015. Impressions were served primarily in the US, with the remainder in Asia and Europe. Video formats include VAST, VPAID and site-served video placements via 1x1 beacons. The majority of Extreme Reach clients are agencies within the automotive, health & fitness, retail, travel and TV/cinema industries. Extreme Reach is a digital video/TV ad server and analytics company.
Digital Video Ad Benchmarks Worldwide: Viewability and Viewable Completion Rate, by Publisher Type, 2016 (among impressions served by Innovid)
Desktop Video Ad Benchmarks Worldwide: CTR, Completion, Engagement and Average View Rates, 2016 (among impressions served by Innovid)
Connected TV Ad Benchmarks Worldwide: Completion, Engagement and Average View Rates, 2016 (among impressions served by Innovid)
Digital Video Ad Benchmarks Worldwide*: In-View Completion Rate, by Purchase Method and Duration, H2 2016 (among impressions analyzed by Integral Ad Science)
Digital Video Ad Benchmarks Worldwide*: Fraud** Rate, by Purchase Method and Fraud Prevention Usage, H2 2016 (among impressions analyzed by Integral Ad Science)
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