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(based on impressions served by Nanigans)
Data is from the July 2015 Nanigans "Global Facebook Advertising Benchmark Report Q2 2015." Facebook ad impressions from advertisers actively using Nanigans' advertising automation software were examined during Q2 2015. Data includes ad spending on both desktop and mobile and excludes Facebook Exchange. Nanigans' clients include direct-response advertisers worldwide in ecommerce, gaming and from other pure-play internet companies.