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(% of total tracked by Shareablee)
Data is from the October 2014 Shareablee report titled "State of Travel in Social Media." Social interactions with 60,000 US brand pages were tracked via Facebook, Google+, Instagram and Twitter during January-August 31, 2014. Interactions with social posts include comments, favorites, "likes," retweets and shares. 489 US travel brand pages with worldwide audiences were analyzed. Shareablee is a social analytics company for brands.