Vehicle Shopping Activities that Work Better on Desktop/Laptop vs. Mobile Devices According to US Vehicle Shoppers, Sep 2015 (% of respondents) - eMarketer
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Vehicle Shopping Activities that Work Better on Desktop/Laptop vs. Mobile Devices According to US Vehicle Shoppers, Sep 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Facebook | Ipsos Connect

  • Methodology:

    Data is from the January 2016 Facebook study titled "Mobile-first Auto Consumers" conducted by Ipsos Media CT. 1,001 US internet users ages 18-64 intending to buy or lease a new vehicle in the next year were surveyed online during August-September 2015. Approximately half of the respondents identified as mobile-heavy vehicle researchers and half as desktop/laptop-heavy researchers.

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