Vehicle Shopping Activities that Work Better on Desktop/Laptop vs. Mobile Devices According to US Vehicle Shoppers, Sep 2015 (% of respondents)

Chart Profile

• Measurement:

  (% of respondents)

• Data Covered:

• Source:

  Facebook | Ipsos Connect

• Methodology:

  Data is from the January 2016 Facebook study titled "Mobile-first Auto Consumers" conducted by Ipsos Media CT. 1,001 US internet users ages 18-64 intending to buy or lease a new vehicle in the next year were surveyed online during August-September 2015. Approximately half of the respondents identified as mobile-heavy vehicle researchers and half as desktop/laptop-heavy researchers.