Usage vs. Effectiveness* of Select Social Media Sites/Apps for Distributing Content According to B2B Marketers in North America, Aug 2015 (% of respondents) - eMarketer

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Usage vs. Effectiveness* of Select Social Media Sites/Apps for Distributing Content According to B2B Marketers in North America, Aug 2015 (% of respondents)

Usage vs. Effectiveness* of Select Social Media Sites/Apps for Distributing Content According to B2B Marketers in North America, Aug 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Brightcove | Content Marketing Institute (CMI) | MarketingProfs

  • Methodology:

    Data is from the September 2015 Content Marketing Institute (CMI) and Marketing Profs report titled "B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America" sponsored by Brightcove. 1,521 B2B marketers in North America were surveyed online during July-August 2015. Of the respondents, 1,334 indicated that their company uses content marketing. Respondents identified their content marketing roles as agency/freelance relations (14%), audience development (19%), community management (15%), content marketing leader for overall program (60%), designer (15%), editorial lead (29%), influencer relations (14%), internal content curator (28%), sales (13%), traditional marketing/paid media (27%), website/technology (32%), writer (42%) and other (9%). Respondents identified their industry as advertising/marketing (20%), banking/accounting/financial (4%), consulting (9%), engineering/construction/architecture (3%), healthcare/pharmaceuticals (3%), manufacturing (14%), publishing/media (4%), technology (26%) and other (17%). Respondents identified their company size as fewer than 10 employees (19%), between 10-99 employees (31%), midsize, between 100-999 employees (27%) and 1,000+ employees (22%).

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