Usage vs. Effectiveness* of Select Social Media Platforms for Distributing Content According to B2B Marketers in North America, Aug 2014 (% of respondents) - eMarketer
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Usage vs. Effectiveness* of Select Social Media Platforms for Distributing Content According to B2B Marketers in North America, Aug 2014 (% of respondents)

Usage vs. Effectiveness* of Select Social Media Platforms for Distributing Content According to B2B Marketers in North America, Aug 2014 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Content Marketing Institute (CMI) | MarketingProfs

  • Methodology:

    Data is from the October 2014 Content Marketing Institute (CMI) and MarketingProfs report titled "B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America" sponsored by Brightcove. 1,820 B2B marketers in North America were surveyed online during July and August 2014. Among respondents, 1,572 indicated that their company uses content marketing. Respondents identified their job title/function as marketing/advertising/communications/PR management (40%), corporate management/owner (20%), content creation/management (10%), marketing administration/support (10%), general management (7%), sales/business management (4%), consultant (4%) and other (5%). Respondents were from companies with fewer than 10 employees (23%), between 10-99 employees (32%), between 100-999 employees (23%) and 1,000 or more employees (22%). Respondents identified their industry as advertising/marketing (26%), IT/technology (23%), manufacturing (12%), consulting (10%), publishing/media (5%), banking/accounting/financial (3%), healthcare/pharmaceuticals (3%) and other (18%).

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