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(% of respondents)
Data is from the September 2017 GumGum report titled "Level Up: How AI Will Change Every Job in Media." More than 400 advertising and marketing executives in North America were surveyed during June 21-30, 2017. GumGum is a digital marketing platform.
Priorities vs. Challenges for Marketing Data and Technology According to Marketers in North America, Jan 2018 (% of respondents)
Marketing Automation Analytics/Reporting Capabilities that Are Most Important According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)
Marketing Automation Platform Features with Which US B2B Marketing and Sales Professionals Are Satisfied, Oct 2017 (% of respondents)
Features/Capabilities that Are Important When Choosing a Marketing Automation Vendor According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)
Top 10 Technologies for 2018 vs. 2020 According to US Retailers (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
How Advertisers Are Reorganizing Around Programmatic
Marketers’ Qualitative Insights Get Lost in Big Data Noise
Customer Engagement Is Driving Investment in Emerging Technology
The GDPR Is Leading to Marketing Tech Pivots